Chapter HighlightsChapter 1: Elements of a Business
Chapter 2: What Is Entrepreneurship?
Chapter 3: Who Are Entrepreneurs?
Chapter 5: Introduction to Business Plans
Chapter 6: Selecting a Business Idea
Chapter 7: Products and Services
Chapter 9: Personal Background
Chapter 10: Goals and Objectives
Chapter 11: Developing and Conducting Customer Surveys
Chapter 12: Analyzing Customer Survey Data
Chapter 13: Developing and Conducting Competitor Surveys
Chapter 14: Analyzing Competitor Data
Chapter 16: Cash Flow Analysis
Chapter 17: Pro-Forma Financial Statements
Chapter 19: Selecting a Business Structure
Chapter 20: Licenses, Taxes, and Accounting
Chapter 22: Communication and Feedback
Chapter 23: Effective Business Writing
Chapter 24: Memorandums and Business Letters
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