Chapter 8

Chapter Highlights Chapter 1: Elements of a Business Chapter 2: What Is Entrepreneurship? Chapter 3: Who Are Entrepreneurs? Chapter 4: Positive Attitude Chapter 5: Introduction to Business Plans Chapter 6: Selecting a Business Idea Chapter 7: Products and Services Chapter 8: Concept History Chapter 9: Personal Background Chapter 10: Goals and Objectives Chapter 11: Developing and Conducting Customer Surveys Chapter 12: Analyzing Customer Survey Data Chapter 13: Developing and Conducting Competitor Surveys Chapter 14: Analyzing Competitor Data Chapter 15: Marketing Plan Chapter 16: Cash Flow Analysis Chapter 17: Pro-Forma Financial Statements Chapter 18: Plan of Action Chapter 19: Selecting a Business Structure Chapter 20: Licenses, Taxes, and Accounting Chapter 21: Business Reading Chapter 22: Communication and Feedback Chapter 23: Effective Business Writing Chapter 24: Memorandums and Business Letters Appendix: Sample Business Plan	8 Concept History Goals: Answer the question, "How did you come up with that idea?" Skills: Describe the circumstances which caused the potential entrepreneur to become interested in a business concept and to believe that the concept could be successful Overview: Students write a narrative explaining the circumstances that inspired their business concept.

Chapter Highlights